10 min read
Last Updated on October 29, 2022 by Ibe Princewill
When Your Prospective Customer Visit Your Website, What is Their First Opinion of Your Website design?
By now, as a business owner, you’ve realized just how much effect your website can have on the credibility and value of your business to prospective customers.
When it comes to running a business online, there are so much gold mines to explore and reach benefits to gain from your online presence. So, let’s dig deep.
Statistics have shown that businesses that have an excellent online presence outperform their rivals who don’t. Many people tend to trust businesses that care enough to address their problems or seem to provide the exact solution to their problems or challenge.
Coupled with an outstanding website design, we can assure you that you will surly stand apart and transcend above your competitors in any business.
Many businesses still don’t have an idea how enormous this impact is to their business, if I may ask you, do you?
Here’s a sad scenario. Someone sends a prospective client your way. They’re a warm, maybe even a hot lead and so excited.
Before contacting you, they do what everyone else does, they check you out online — By Visiting Your Website.
After the visit online, nothing happens. They don’t call for an appointment. No email inquiry, nothing. Just silence. Hmmm
What happened?
Your website don’t look original or legitimate, the text on your website are too small to read, your website have no SSL certificate hence their information is not secured on your website, your website loading speed is too slow and they can’t wait any longer because they have serious business to attend and invest their time.
Your poorly designed website just scared them away!
Rather than give them confidence and establish trust, your business website did just the adverse which is the opposite, chase them away.
It created doubt, uncertainty and a general feeling of uneasiness and frustration about you and your business.
What do they do next? They will immediately click the “back navigation button” on their browser and go somewhere else — perhaps to one of your serious competitors with inferior services to yours, but with a better and functional website.
At So Cheap Agency, we receive lots of enquiries about getting websites done for businesses, and one thing we’ve discovered is that most businesses don’t have a clear goal for wanting to design a website for their business, and as such, they don’t have a budget for that, and won’t renew or maintain the website, simply because they don’t get any value from having set up the website in the first place.
So we take our time to enlighten them on the beauty of having a beautiful, functional and responsive website and why they actually need a professional web design company to handle their affairs online to enable them to generate more profits, while they focus on what they do best – running their business and keeping the profits.
What Makes A Poor Website Design?
Why do business websites fail?
Websites fail because most website developers have a tendency of rushing the website creation process without having clear objectives.
Furthermore, the website targets the wrong audience, has poor user experience and the website owner have little or no reason why they need a website in the first place.
This often results in the website not generating any value or ROI for the website owner and business.
Now how does a bad website or poorly designed business websites contribute to the failure of the business? let’s go into some details;
The lack of professionalism
At first, your business website represents your brand on the internet, it shouldn’t look or feel like it was put together in a hurry by an amateur website developer, and this goes a long way to affect every other point below, that’s why we recommend treating your websites like your storefront or business location and having it done by a professional web design company because it does a great deal of work for your business while you’re not watching or supervising. Your website is your 24/7 money-making machine presence online.
Little or Low Quality Content
Secondly, your business websites need enough quality content to be able to convey a unique and special message to your customers, connecting to your potential client is the opportunity your website copy affords you and I can assure you we are good at providing that for you.
Imagine landing on a website and there’s nothing (or almost nothing) there. Maybe you see a picture or two and a few of words, but nothing of value. Are you going to stick around? No way!
You need to get your potential customer to their destination; you need to capture their interest and provide them with what they want on your website. Most people will be looking for information, so give them some substance of value.
If you’re a business, this means letting visitors know what you do and including descriptions and pictures of the products and services which you offer. Reviews or testimonials make it even better!
No Contact Information
Having a clear contact information in an obvious place on your website can add legitimacy to your site and can go a long way in building trust with potential customers.
Be sure that your phone number, email address, and physical address can be easily found. Sometimes placing it at the Top (header) or Bottom (footer) of the website can really help.
Clear and Easy to Spot Contact Information
Slow Website Load Speed
Do you know that:
“If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion.“
Neil Patel
Plus, you get a very bad user experience if your site is too slow, bad ranking on SERP (Search Engines Result Page), and lastly low conversion on your business website.
Bad UX – User Experience
Website visitors visit your site to gather information about your company or products. Avoid making them work too hard to find what they need! Two things that make for simple organization?
• Headings – Your website visitors should be able to know what kind of content they can expect to see in every section, the heading should be clearly stated to enable them click on the right thing to solve their problem or query at that point. This is also beneficial for SEO ( Search Engine Optimization) purposes as well!
• An easy-to-find search box – This allows customers to quickly type in the exact keywords of what they’re looking for.
“A good UX is appealing, engaging, and takes the user on a frictionless journey, from landing on the page to completing the needed conversion.”
Jeff Bullas
This makes bad UX the most significant weakness agencies identified, It seems as if there may be a pattern here:
User experience and design are not separate concepts. They couldn’t be more connected.
There are more features of a poor website design like:
• Lack of balance between design and content.
• Offering a wide range of unnecessary features.
• Lack up-to-date technology.
• Typography that does not match brand personality.
• Design that does not cater to the mobile audience.
• Lack any social integration.
• Hard to find contact information.
• Content targeting the wrong audience.
• No or poor structure or modern layout.
While there’s no way of measuring exactly how much your business is losing, I hope you get the point now?
What Does This Mean For Business Owners
These issues discussed above all have one thing in common, they make your potential customer click the browser back button, navigate off your website and move to your competitor.
Your website should be welcoming to enable website visitors or your prospective customers choose their experiences by visiting specific pages, products, getting information they need and satisfying their inquiry. They’ll respond so much better to this than having a multimedia extravaganza chosen for them.
To see meaningful results from your website, you don’t necessarily have to invest in an expensive web designer or go all out with a complicated design. Remember, the aim of your site should be to benefit those looking for information about your business and products. Keeping it simple is sometimes best.
By keeping in mind what makes a poor or bad website and implementing a few of the advice in this post, you’ll be one step closer to converting those site visitors to your loyal customers.
The Final Judgment
“According to web credibility research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design.”
Kiness
What It Means:
When you think about it, it’s pretty incredible that the credibility of a company is so powerfully linked to the aesthetic quality of its website.
A website serves as a window into the way a company operates. As such, it needs to exude credibility in every sense, looks and word.
What is the Solution:
When it comes to portraying credibility on a company website, step one is to have a unique, modern and updated design that shows your company cares about its digital presence. This includes implementing all of the aspect ratio, image, font and layout information we discussed above.
But credibility is also driven through a website’s content, and content should always go hand in hand with design and UX (User Experience).
A website’s content can be anything from images or videos displayed on the site to blocks of text describing your services, or a large headline. The way these pieces of content are integrated with your site’s design is just as important as what they say.
Good design relies on seamless integration of quality, informative, and credibility-boosting content into the overall fabric of the site.
Make sure that your website’s content—whether in the form of text or images—reinforces its design. This way high-quality aesthetics are bolstered with evidence of success, brand-defining statements, and images that keep users interested and engaged.
So Cheap Agency offers you the chance to do what you do best – running your business and making profit, while benefiting from our years of collective experience to build solutions that will drive growth and new customers to your business day and night.
Begin the process of building a website with good and credible designs that will inspire your potential customers. Get Started Today.