6 min read
Last Updated on May 28, 2022 by Ibe Princewill
One of the fastest-growing niches of business ownership is content creation and we’re talking more than just blogging or being an influencer and more about how to be able to manage multiple streams of income to build a well-rounded and highly profitable online presence.
If you’re building a content-based business. You’re in luck, here are Eight Must-Have Tools for Every Online Entrepreneur to help make navigating the landscape easier.
Let us start with one of the best which is a free tool.
Google Analytics is a tool that I would say every online entrepreneur needs to know how to use like period (chuckles) don’t even argue it.
it’s free, it’s easy to use. It’s easy to understand and you can also track funnels and conversions, one might ask, what does that do?
All kinds of stuff like giving you insight into potential trouble spots on your website that reduce your income potential.
I can talk about Google Analytics all day, but for the sake of time, let’s move on to the second.
Now along with having your own website, email marketing is something that you have complete control over more so than social media. That’s important when you rely on your content to pay your bills.
Now you can post something on Instagram and hope that your followers see it while they’re scrolling, or you can send the content directly to their inbox.
I mean, yeah, there’s a chance that they may not open it or even see it if you are not their friends on Facebook or if they haven’t liked your page, but if you have their email, they already told you they want to be notified when something goes live.
At the very least, they’re seeing your brand, keeping your business top of mind.
Now there are many email service providers out there and that makes it easy to get started, but the best providers include form builders and templates to help with content creation, analytics to understand open rates, subscriber retention, and other important metrics.
And lastly, automation tools to send a welcome series and other triggered messages. Really so you don’t have to.
On automation, with a social media scheduling tool, you’ll have the ability to, plan your posts in advance ahead of time.
And you can build a repeatable posting schedule without being tied to your computer every day.
So spacing out your posts consistently is not only in your favor for the algorithm,
but it saves you the stress of trying to post something at the last minute, (I got to get this out, then you rush it and there goes the creativity out the window). Some popular social media scheduling tools include;
Another essential key for your business to stand out in the crowded online marketplace is to make it consistent and recognizable, I am talking about visual brand identity, color palettes font types, and graphics which are some of the things that go into a cohesive brand kit.
So you need a central location to keep all those elements for you when you need to create a masterpiece and that is where Canva helps your brand stand out.
It helps you build attention-getting posts for social media sharing promotions, website images, and so much more, both on mobile and on a desktop for a seamless marketing strategy.
This is key for someone whose main job is to communicate effectively online, the quality of your writing is a reflection of your brand.
The last thing you want is to have poor grammar or misspellings in your content.
And thankfully you don’t have to rely on what you remember from your last English class.
And no matter if it’s just an Instagram caption or a well-constructed blog post, Grammarly goes beyond spell checking.
They identify missing words, incorrect spelling, subject-verb agreement, and even tone. Yeah, tone.
Isn’t that amazing? However,
Grammarly isn’t the only free writing assistant out there.
Multiple Income Streams
One of the foundations of being an entrepreneur online is having multiple income streams.
And now whether you’re creating digital products like eBooks or an online course, they take time and resources to develop.
Having an E-Commerce platform enables you to market products.
You can offer multiple products like eBooks video series, and maybe one-on-one coaching.
And this increases your chances of making a conversion.
Whether you choose a specialty tool for selling digital content courses like MemberVault, Podia, or Teachable, or a complete E-commerce store solution, an E-commerce platform helps maximize your profitability.
Now let’s talk project management, you’ve got blog posts to write. You’ve got videos to record and edit guests to coordinate and ads and promotions to send. All at the same time.
An effective project management tool keeps you or the entire team on the same page.
You should consider using them to accelerate the rate of your workflow.
SEO and Keyword Research Tools
Speaking of more tools, we’ve got SEO and Keyword research tools because they provide insights into what people are searching for and help make sure that you’re creating content that they need.
They also help you stay ahead of the competition, keeping track of where you’re ranking and making moves.
Now whether you sign up for TubeBuddy, Keywords Everywhere, or good old Google Keyword Planner, access to data is so powerful and it’s a powerful component of defining and implementing your content strategy.
You should try using one to see an increase in SEO ranking.
Let’s talk about bookkeeping software as well because you’re likely juggling and again, you’re juggling multiple income streams or contracts. So a consistent bookkeeping system is super helpful and there are many options on the market.
So do your research and find your favorite one, but it’s going to help you to ensure that you account for all the nickels and dimes, Naira and Kobo, Pounds and Dollars you make in your business, and also on the remittance of Tax to the right authorities.
Remember if you can’t account for what you are making, you can’t also monitor your progress in business. Other tools you can use for receipt and invoice can be found gotten from Vencru, Invoice Simple, and Make Receipt.
Feel free to create an account and use any of your choices.
As an online entrepreneur, you have plenty of decisions to make, but by ensuring you’re implementing these nine tools for content entrepreneurs into your business, you’re setting yourself and your business up for success.